Wednesday, 15 August 2012

BMW's 'Demo' Sales Boost Results

BMW AG recently reported it sold 21,297 of its flagship-brand cars in the U.S. in July. But those numbers are not as straightforward as they appear.

Hundreds of BMWs counted as sold in July remain in showroom inventories and are still advertised for sale as new cars, according to dealers.

The company made a special offer to dealers on July 31. For one day only, the dealers would receive discounts of as much as $7,000 per 2012-model car as long as each vehicle was reported as sold that day.

The number of such deals raises questions about the accuracy of ...

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